Get to Know Giovanna
At White Swan Weds, we believe your wedding should feel effortless, personal, and completely yours. We provide wedding planning and coordination services throughout New Jersey, Pennsylvania, and New York, helping couples create meaningful celebrations with thoughtful planning, seamless organization, and hands-on support. From full-service wedding planning and partial planning to month-of and day-of coordination, we tailor our services to your unique needs, managing the details, vendors, timelines, and logistics so you can be fully present for every moment of your wedding day.
Founded by Giovanna Rubino, White Swan Weds is built on years of experience in the wedding and events industry, including her time at The Knot Worldwide and hands-on experience as a planner, coordinator, and assistant. Having experienced weddings from every angle—as a planner, coordinator, assistant, guest, bridesmaid, and maid of honor—Giovanna brings a unique perspective and an ability to anticipate needs, solve problems, and create a thoughtful experience for every couple. From personalized details to cultural traditions, her goal is to ensure your wedding reflects your unique love story while making the planning process feel organized, supported, and enjoyable. Your love story is one of a kind—your wedding should be, too.
What We Do Best
Seamless Vendor Management & Support
Strong vendor communication, follow-up, coordination, and problem-solving to keep everyone aligned.
Expert Timeline & Logistics Planning
Creating detailed timelines and managing the behind-the-scenes logistics that keep the wedding day running smoothly.
Personalized & Cultural Celebrations
Understanding that every couple, family, and tradition is different and making sure those details are thoughtfully incorporated.
Couple-Centered Support
We do more than just coordination we are someone who listens, anticipates needs, advocates for the couple, and makes them feel genuinely supported.
Detail-Driven Execution
From décor placement and personal belongings to vendor load-ins and final touches, making sure the little things don’t get overlooked.
Dedicated Assistant Support
With every White Swan Weds package our trained and dedicated assistants can be included to provide additional hands-on support and help manage the details throughout the day.